The recent IHA-sector report 2010 "Hotel market in Germany was" officially, what industry insiders already knew: it is the hotel portals, which give the hotel in Germany, most of the guests?
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Nearly one in four will receive the booking hotels now have Internet portals such as hotel.de, HRS, or others. The proportion of the total volume from 2003 to 2009 grew from 4.1% to 24.7%.
The customer shows that the comparability of supply and price with over 58% of the information the most important argument for the use of a hotel portal. In second place with about 22% of the time saving, on comparison with conventional ways, such as booking through a travel agent, phone or fax. In third place is second with 8% of the cost data, followed by Guest reviews (7%) and the various criteria (5%).
Overall, somewhat surprising at IHA-industry report is the recognition that now contributes 22.6% of the hotel's home pages to the guest reservations. This probably relates to the strong growth is primarily the hotel chain, whose brand name and sites so that the customers are mostly known. But the owner, usually smaller individual hotels know today with their own Internet presence to better position clear on the web. They do search engine optimization, or book on Google called Ad words & Co. and then the lure customers into their hostels.
Significantly decreased according to the IHA reports have reservations about the traditional channels such as telephone, fax and tour operators. As expected, the reduction coincides with the distribution channel fax -76% most severe, but the phone recorded a decline of over 30%. The hotel placements through tour operators have fallen sharply with -41%.